Stay current with our newsletter Raises $5 Million in Pre-Seed Funding

    •, founded and led by Husayn Kassai, former CEO and co-founder of unicorn AI identity company Onfido, introduces AI learning coach, bringing a new personalized approach to the $1 trillion learning and development industry
    • Quench leverages conversational AI to help busy professionals discover the most relevant content from the world’s largest indexed educational video content library
    • Funding comes from eight leading VC firms and prominent angel investors, including over fifty founders 

    California and London, 24th July 2023 —, an innovative new AI startup, has raised $5 million in pre-seed investment to launch its learning coach that aims to revolutionize the $1 Trillion learning and development industry. Using recent advances in conversational AI, has built a product that will make learning new skills accessible for busy professionals across sectors.

    The market for upskilling on the job is significant and growing. Crunchbase reported that billions of VC dollars went to upskilling startups in 2021-2022. The World Economic Forum estimates that six in 10 workers will require training before 2027, and two-thirds of companies expect to see a return on investment in skills training within a year of the investment. was founded by Husayn Kassai, who previously started and scaled unicorn AI-based identity company Onfido for ten years.’s pre-seed funding round was led by prominent venture capital firms and angel investors, including firstminute capital, Tuesday VC (formerly CrunchFund), BY Venture Partners, Plug and Play Ventures, Notion Capital, IFG, Antler, Ventures Together, Northzone scout, and over fifty founders. 

    Husayn Kassai, Founder and CEO of, explained, “Building my first startup straight out of university and scaling it to a team of over 500, I knew we had to become an effective learning organization. Yet I couldn’t find a simple way to equip our teams with the learning opportunities they needed to continuously grow their skills, learn more, and move faster.” 

    Husayn continued, “Learning and skill development have changed, but video hasn’t caught up yet. Learning is moving from a ‘just-in-case’ to a ‘just-in-time’ model – self-directed and increasingly video-first. Quench is a new learning experience specifically designed for our new learning needs, helping busy professionals discover the most relevant minutes from the world’s largest indexed educational video content library.” has the most extensive library of indexed educational videos – from public and licensed course content – and also allows companies to index their internal video resources to make their knowledge actionable. Its models improve with every new query and subsequent recommendations.

    Brent Hoberman from firstminute capital, commented, “We’re proud to back and see the launch of its AI learning coach, which has the potential to revolutionize personalized learning and development. By leveraging AI’s power and scalability, offers targeted content at people’s fingertips, transforming how we learn. With such an experienced team, and impressive early product-market fit, is poised to address the evolving talent development and upskilling needs of companies today.”

    Quench user Maryam Torshizi, Founder and CEO at DeepSearch Labs, “Quench is like an AI librarian that picks out the right book and points you to the right page, paragraph and sentence – every single time. It lets me skip searching and scrolling and discover what I need to know. No more impostor syndrome; with Quench, I can walk straight into my next meeting knowing how to anticipate and solve the problems ahead to have a greater impact faster.”  

    Quench customer, Fizel Nejabat, Co-founder and COO at Algbra added, “As a fast-growing startup, we’re building the plane while flying it and need our team to be adaptable and learn on the fly. Quench has provided our team with an on-hand coach to help focus on the exact problems that need to be solved immediately and find tangible solutions at the exact moment of need.”

    The pre-seed funding round will enable to expand its current team of 16 people to support product and tech development, as well as customer sales and support.